Social Media Process
Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.
We Leverage Social Media to Engage Your Audience and Increase Sales
Social media campaigns can improve your visibility on search engines like Google while enhancing your brand, selling your products, driving traffic to your website, and helping you serve both new and current customers.
Engage Customers in Meaningful Conversations
Businesses can’t afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.
Provide Instantaneous Customer Service
Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels of communication for customers to register complaints, concerns, and suggestions. It can also be done proactively, by monitoring what people are saying about your brand online.
Engage Visitors by Having them Contribute Content
A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand
Provide Exclusive Offers & Discounts to Your Audience
People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.
Put a Human Face on a Big Company
Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to the general public.
Social Media Integration
Social Media Marketing offers great advantages when it comes to targeting a brand’s target audience. There are a number of techniques you can use to efficiently reach your desired audience:
Easily share content through Twitter, Facebook, and hundreds of other Web 2.0 websites
Quickly create bookmarks to your site through use of readily available social media tools
Effortlessly create site accounts and logins with Facebook Open Graph
Leverage influential capabilities of social media by integrating Facebook on ecommerce websites
Channels for Social Media Integration
Account Login / Registration
- Facebook Connect / Open Graph
- Google Connect
- Twitter Connect
Examples of Social Media Integration
A women’s online magazine wishes to better connect its users to each other and make it easier for them to login and share stories and comments with the rest of the world.
- Facebook Friend Connect
- Google Friend Connect
Blue Fountain Media integrates both Twitter Connect & Facebook Connect (now called Open Graph) to allow users to log in using either system. Now readers can easily “Like” stories, notifying their friend automatically. Readers can also connect with other Facebook users who read similar stories.
- Twitter Status RSS Feeds
- Google Profile
- Facebook Profile Badge
An ecommerce website wishes to use Twitter as a means to broadcast to the world new products which are added to the online store.
Blue Fountain Media integrates Twitter into the back-end of the website so that anytime a new product is added to the website, the administrator has the option of updating Twitter with a custom message about the new product.
Common Social Media Marketing Mistakes
People are connected to each other more than ever before on social media platforms, engaging in conversations about your brand and industry. As a result, it’s no surprise that social media can be a bit overwhelming, but if you stay clear of these common mistakes you’ll be well on your way to effective social media marketing.
Ignoring It All Together
Social networking and blogging are two of the most popular online activities, beating out other online actions like personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. On a daily basis, individuals are likely talking about your brand. Taking the time to listen is important to any successful social media effort.
Assuming Social Media is A Cheap And Fast “Miracle Pill”
Entrepreneurs want everything (brand awareness, recall, more word of mouth, more business) and they want it fast. Digital market takes patience and timing. You can’t join an online social network and derive any value from it unless you take the time to meet the right people, connect, share, build, and grow.
Assuming That Anyone Who Grew Up With The Internet is Capable of Devising, Executing, and Maintaining a Social Media Campaign
It’s not about technology or if you grew up in the digital age (even though you may have an upper-hand) but about effective strategy. There is no one size fits all, and ultimately it’s not about “What are we doing in XXX social media network?” but about why should you be in that social media network. It’s about settling on YouTube over Facebook, or focusing on a blog instead of Twitter. Any good business should focus on adding value to their consumers where they already ‘reside’ digitally.
Step 1: Discovery
Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Define client information & business goals along with all required information to create appropriate documentation to be used throughout other stages of the project.
Use ad tools to identify audience sizes based on keywords, interests, and influencers
Create baseline for current social performance based on analytics data
Define social competitors, and the networks they’re active on, based on industry keyword search and client interviews
Step 2: Strategy
Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content
Document actionable plan to develop or optimize profiles across networks
Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution
Produce measurable short and long-term goals in order to properly evaluate campaign performance
Create a content calendar that features content that will be posted based on each social media network and profile
Advertising Strategy (optional)
Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else
Step 3: Campaign Execution
Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals
Keep in line with content strategy and social media marketing best practices, distribute content to appropriate networks
Implement advertising campaigns while closely following defined advertising strategy. If necessary, adjust the strategy to stay in line with client budget
Following the engagement strategy, interact with users and influencers across networks
Step 4: Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved